working to briefs set by the lush portsmouth branch manager, i produce training illustrations and posters for the portsmouth branch which are printed around the stock room to help to train permanent and temporary staff alike, helping them to retain information about the products they sell, in a memorable and engaging way. i use a combination of hand drawn illustrations, adobe illustrator, and adobe photoshop to create the designs.
“els’ work has been invaluable for the training of my team. she was able to be flexible around style without compromising on impact. she was clear with me from the start what my options were for the content we could have and communicated just as clearly all the way through. her work is not only beautiful but the perfect foundation for the training materials involved.” —katherine farmer, manager of lush portsmouth.