the titchfield gardeners club committee approached me in need of a website re-design, in order to appeal to a wider target audience. working to their brief, i rebranded the club whilst retaining their existing logo, introducing a more warm, welcoming, and contemporary colour scheme and selection of fonts. we collaboratively introduced a new, modernised structure to the publishing of club reports and event photos, with the aim to streamline these systems.
i additionally spent time giving tutorials to the committee, teaching them how to self-sufficiently update and operate the website in the future.
the key goal with the project was to reach a wider audience, including a diversity of age groups, and achieve more members signing up to join the club. in order to grow the community, i introduced a social media initiative where not only club members, but also the general audience of the publicĀ facebook group, are encouraged to get involved and share photos in line with weekly themes. the best photos submitted would be shared on the website in a gallery, which provides incentive in an all-inclusive, friendly and community-based way.
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